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'Amazon is not their friend': Amazon sellers are organizing against the retail giant as the FTC and DOJ continues their anti-trust probe (AMZN)

'Amazon is not their friend': Amazon sellers are organizing against the retail giant as the FTC and DOJ continues their anti-trust probe (AMZN)
Reuters



Amazon is getting investigated by the DOJ and FTC for anti-trust violations.




Third-party sellers, some of which generate millions in sales every year, are gearing up to complain to the governmental bodies about why Amazon is competing against them too — and destroying their businesses.




Amazon's third-party platform is worth some $307 billion, according to a Morgan Stanley report.




Visit Business Insider's homepage for more stories.



Third-party sellers quietly power Amazon's retail dominance.
According to a recent analyst note from Morgan Stanley, Amazon's third-party business is worth $307 billion of the company's $1.1 trillion enterprise value, comprising 58% of all merchandise sales. Meanwhile, the first-party platform is worth $93 billion.
Amazon founder Jeff Bezos raved about third-party sellers, which he described as mostly small- and medium-sized businesses, in his 2018 letter to the shareholders. From 1999 to 2018, these sellers had a compound annual growth rate of 52%. On eBay, those same small sellers had a CAGR of 20%.
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