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If Amazon is really working on a robot for the home, it's going to take on a challenge that caused at least 3 startups to fail (AMZN)

If Amazon is really working on a robot for the home, it's going to take on a challenge that caused at least 3 startups to fail (AMZN)
AP



Amazon's next big push into the smart home technology space could be a personal robot, as reports from Bloomberg have indicated.




Amazon's reported ambitions in the home robot field would come after multiple companies have tried and failed to get the technology to take off — in the past year, three personal-robotics startups all failed.




A large company like Amazon has many advantages, such as the funding to explore such projects and a smart home platform that's already popular.




But it might not be enough to address the underlying challenge of convincing consumers why they should want a home robot in the first place.




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The concept of the robotic assistant is almost as old as science fiction itself. And there's been no shortage of tech firms trying to make it a reality — from promising startups founded by experts in robotics and artificial intelligence, to tech behemoths like LG and Samsung. But despite these efforts, robotic butlers that can do more than turn on the lights or provide weather updates feel as far away as ever.
Amazon could be the next major tech company attempting to change this by bringing robots into the home, according to Bloomberg.
The company is reportedly working on a home robot, codenamed "Vesta," that would essentially serve as a mobile version of Alexa that could follow you around the home. Prototypes of the device are said to be about waist high, and the robot would navigate its surroundings using computer vision. It's unclear when Amazon would plan to announce or launch the robot, but Bloomberg reports that it was initially slated to be unveiled this year.
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