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Taco Bell upgraded its iconic beachfront location with a fireplace, booze, and a surfboard parking section

Taco Bell

Taco Bell revamped its gorgeous beachside location in Pacifica, California.



The location has been upgraded to the chain's Cantina model, serving booze and adding a new mural from a local artist.



Keep reading to look inside the one-of-a-kind Taco Bell.



Visit Business Insider's homepage for more stories.

Taco Bell just upgraded one of its most gorgeous locations. The fast-food chain's beachside location in Pacifica, California, has been a favorite of locals and tourists since the 1980s. Now, Taco Bell has revamped the location, redesigning it as a larger, upscale Cantina model. "We're a brand that's really at the center of lifestyle and food and culture," Julie Felss Masino, Taco Bell's president of North America, told Business Insider about the chain's Cantina locations in June. "This is a reason to stay at a Taco Bell ... and really go deeper with the brand, which is ultimately what we love and what we want," Masino said. Read more: Taco Bell is growing its fleet of stores that sell booze - here's how they compare to a regular Taco Bell Here's a look inside the one-of-a-kind Taco Bell.
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