We compared Apple and Microsoft's flagship stores in London a?? and the winner was clear

Business Insider/Mary Hanbury

Microsoft opened its first European store in London on Thursday.

Its new store is just meters away from Apple's London flagship.

We compared the shopping experience at both stores.

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Apple has a new neighbor in London - and it happens to be one of its biggest competitors. Microsoft unveiled its first European store on Thursday, which is just meters away from Apple's own London flagship. We visited the two stores and see how they compare. Here's what we found:
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