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Amazon is ensuring everybody can cash in on this year's Prime Day deals, and it's a sneaky strategy to boost its most important asset

Amazon is ensuring everybody can cash in on this year's Prime Day deals, and it's a sneaky strategy to boost its most important asset
Getty/Kevin Mazur



Amazon's annual Prime Day deals event is coming soon, occurring over two full days on July 15 and July 16.




The deals are only available for Prime members, but Amazon is offering a few different kinds of trials to ensure everybody who wants to shop can.




It's smart of Amazon to get as many people as possible shopping on Prime Day, as it's a way to sell its all-important Prime membership program, which keeps customers coming back.




The allure of Prime Day also has a weeks-long after effect, resulting in a huge summer sales bump for Amazon likely stemming from new members.




Visit Business Insider's homepage for more stories.



Amazon's Prime Day is coming, and with it a likely horde of new Prime members.
This year's event will happen over the course of two full days on July 15 and July 16. As always, the deals are only available for Prime members, but Amazon is offering a few different kinds of trials to ensure everybody who wants to shop can shop.
For those that haven't taken advantage of it recently, Amazon offers periodic 30-day free trials. I was offered one this year. My last free trial was in the fall, during another particularly heavy sales period for Amazon: the holidays.
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