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Amazon's Prime Day is looking more and more like Alibaba's $30 billion Singles Day sales event (AMZN)

Amazon's Prime Day is looking more and more like Alibaba's $30 billion Singles Day sales event (AMZN)
Kevin Mazur/Getty



Taylor Swift is headlining Amazon's Prime Day concert on July 10, joined by SZA, Becky G, and Dua Lipa.




New for this year, the concert event will stream live on Amazon Prime.




It's designed to draw attention to one of Amazon's biggest shopping days of the year.




With an Ariana Grande concert last year and Swift this year, it's clear Amazon is moving its Prime Day celebration to more closely mimic Alibaba's Singles Day.




Visit Business Insider's homepage for more stories.



By any measure, this year's Amazon's Prime Day event will be its largest ever.
It will run for a full 48 hours, making a mockery of the word "day" in the event's title. In fact, this Prime Day will be the longest ever — a full 12 hours longer than last year's.
It'll be bigger in other ways, too. This year's Prime Day concert event will be headlined by Taylor Swift, arguably the biggest pop star on the planet. She will be supported by SZA, Becky G, and Dua Lipa, all of which bring their own fan bases.
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