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L.L.Bean CEO reveals the lessons the company has taken from its iconic Bean Boot that would sell out ever year

L.L.Bean CEO reveals the lessons the company has taken from its iconic Bean Boot that would sell out ever year
Getty/Derek Davis



L.L.Bean is an iconic American outdoor brand.




The brand has had a runaway success with its trendy Bean Boot, which frequently sold out in the mid-2010s.




CEO Steve Smith says the success of the Bean Boot was both a lesson and an example of how the company approaches business.




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L.L.Bean is an American icon.
And none of the brand's products are more iconic than its Bean Boot, a waterproof boot equipped for extremely wet weather with a leather upper and fully rubber bottom.
The boot had a moment in the mid-2010s, selling out year after year.
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