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Target is doubling down on same-day shipping as Walmart and Amazon spar over one-day delivery (TGT)

Target is doubling down on same-day shipping as Walmart and Amazon spar over one-day delivery (TGT)
John Minchillo/AP Images



Target is launching same-day shipping through its own website.




The retailer will continue to use Shipt, which it acquired in 2017, to fulfill orders for same-day delivery in 47 states.




Target's revamped same-day shopping service won't require a Shipt account.




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Target is going all in on same-day delivery.
The company is now offering same-day delivery through its own website, Target.com. This isn't Target's first foray into the same-day fray; the retailer acquired same-day delivery service Shipt for $550 million in 2017. In January, Target expanded its Shipt service to include all major product categories.
As part of its latest push, Target shoppers will be able to order 65,000 items for same-day delivery from Target.com. In a presentation provided to Business Insider, Target said that one out of five of its same-day orders were placed by customers who'd never put in a digital Target order before. The retailer is already reporting repeat rates of nearly 80% for the service in the first quarter.
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