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Amazon overtakes Google and Apple to become the world's most valuable brand (AMZN)

Amazon overtakes Google and Apple to become the world's most valuable brand (AMZN)
Drew Angerer/Getty Images



Amazon is now the world's most valuable brand, according to a ranking of global companies.




The company is worth $315.5 billion, according to BrandZ's Top 100 Most Valuable Global Brand ranking for 2019. Last year, it was ranked in third place after Apple and Google.




Amazon has invested in new areas of business beyond its core e-commerce business, which famously makes little money.




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So long Google and Apple, Amazon is now the world's most valuable brand, according to a ranking of global companies.
The retail juggernaut is constantly adding strings to its bow, and according to the BrandZ's top 100 ranking of the world's most valuable brands in 2019, it's now worth $315.5 billion, a 52% increase from 2018. The ranking was compiled by WPP research agency Kantar and released on Tuesday.
"It's doubtful that any of us predicted that this company would sell so much more online, transforming retail—and other categories—in just a couple of decades," David Roth, CEO of The Store WPP said in the introduction to the ranking.
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