This startup lets you rent a platonic male friend

This startup lets you rent a platonic male friendWanted: a charming plus-one for a cocktail party or wedding.

Sound familiar? It's a regular refrain for single ladies. Sometimes you can rustle up a friend, or find a date. But when that fails, we can now look to options like Rent A Gent, a site that sets you up with a professional platonic date.

No funny business, it claims, just a dependable (and dependably attractive) companion for a few hours.

"We provide a service that's not on the market," Rent A Gent's creative director, Jon, told Business Insider. "It's something different and classy. These are more GQ-type guys."

Unlike the escort options you may be thinking of, the Rent A Gent service is about "empowering women." Rent A Gent prioritizes meaningful conversation.

The company, founded three years ago by entrepreneur Sara Shikhman, employs a simple process: They have a listing of available "gents" across many major metropolitan areas in the US, to whom they will match you based on your mutual interests, needs, and availability. Then they'll put you in touch with him, and let everything progress from there.

They have about 150 regular gents across the country, with many hundreds of applicants to sift through. A public voting process helps them choose which ones are worthy of the gig, and each is vetted intensively for quality control. Right now, it's not a huge business; they facilitate a handful of dates a week, with New York and Los Angeles being the most consistent markets.

The company has a five-star Yelp rating, and women rave about the professional conduct of the men. Classy bachelorette parties are a popular use of the service. Gents can bartend, play music, dance, and otherwise amuse a group, with none of the more salacious (and sometimes uncomfortable) undertones of other options.

Via: Business Insider
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