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CPRS Toronto celebrates communications excellence at the 2019 ACE Awards Gala

TORONTO, May 23, 2019 /CNW/ -AThis evening, the Canadian Public Relations Society (CPRS) Toronto Chapter celebrated the best public relations (PR) practitioners in the Greater Toronto Area at the annual Achieving Communications Excellence (ACE) Awards. The event was attended by over 300 PR professionals at The Carlu and a record 111 ACE Awards were presented. The highly coveted awards represent skill, innovation and intelligence within the industry."This is one of the most anticipated nights of the year for the CPRS Toronto community," said Jenny Shin, Co-President, CPRS Toronto Chapter. "There was an incredible level of talent, not only in our award winners, but also in the audience. Tonight's gathering was a great representation of creative and strategic thinkers in this city."The ACE Awards recognize communications campaigns in various categories including events, media relations, digital media and student accomplishments. The event concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year.DDB Public Relations/DDB Canada took home the trophy for Best PR Campaign of the Year for their memorable work onADigital Poppy Launch.Weber Shandwick was honoured as the winner of Best Creative PR Campaign of the Year for their creative flair and passion behind #BuickStyle: The Ultimate Driving Shoe."This event wouldn't be possible without the dedicated support of our passionate volunteers who do everything from judging submissions to planning the perfect Gala night," said Anne Marie Males, ACE Awards Chair, CPRS Toronto Chapter. "We're also grateful to our sponsors who played a huge role in the success of the ACE Awards Gala."The 2019 ACE Award recipients included:Best PR Campaign of the Year

DDB Public Relations/DDB Canada for Digital Poppy Launch

Best Creative PR Campaign of the Year

Weber Shandwick Canada for #BuickStyle: The Ultimate Driving Shoe

Best Crisis or Issues Management Campaign

Bronze a?? Kaiser Lachance Communications and Halmyre for CSA's Binary Options Awareness Campaign

Government Relations Campaign of the Year

Bronze a?? Policy Concepts Inc. for More Home Care



Bronze a?? Aviva Canada for Project Bumper



Bronze a?? University of Toronto for "Support the Report" Campaign

Best Use of Special Events

Gold a?? Weber Shandwick Canada for #BuickStyle: The Ultimate Driving Shoe



Gold a?? Pomp & Circumstance for Sport Chek "Find What Moves You" Event



Gold a?? Weber Shandwick Canada and Canadian Tire Corporation for Canadian Tire Christmas House



Gold a?? Weber Shandwick Canada for SPLENDA Stevia Sweetener "The Sweet Spot"



Gold a?? Narrative and Casey House for Healing House



Silver a?? Weber Shandwick Canada for Air Canada Signature Service Launch



Silver a?? Pomp & Circumstance for Grey Goose MarcheI? Event



Bronze a?? Paradigm Public Relations and Edgewell Personal Care for Schick Hydro Trade Deadline Campaign



Bronze a?? Cadillac Fairview for Cadillac Fairview Blue Monday Pilot

Investor or Financial Relations Campaign of the Year

Gold a?? Bridgehouse Asset Managers for Mental Health & The Financial Advice Relationship



Silver a?? Hill+Knowlton Strategies and Interac Corp. for Avoid a #Clicktastrophe - Fraud Prevention MonthA2018



Silver a?? Kaiser Lachance Communications and Picton Mahoney for Picton Mahoney Fortified Fund

Community Relations Campaign of the Year

Gold a?? Weber Shandwick Canada for Chevrolet Good Deeds Cup: 2017/18 SeasonA



Gold a?? Paradigm and Insurance Bureau of Canada for Flood Factor



Gold a?? RSA Canada and APEX Public Relations for TruceTO: Bringing Harmony to our Streets



Silver a?? Argyle Public Relationships and Brain Tumour Foundation of Canada for Hats for Hope



Silver a?? Golin & PetSmart Charities of Canada for Helping Shelter Pets Thrive in the North

Best Digital Communications Campaign of the Year

Gold a?? Narrative and Bayer Inc. for #IsIUCForMe



Gold a?? DDB Public Relations/DDB Canada for Digital Poppy Launch



Silver a?? Proof Inc. and Canadian Red Cross for Be Part of the Equation



Silver a?? Proof Inc. and Canadian Life and Health Insurance Association for Fraud=Fraud



Silver a?? Sheridan College for April Fools' a?? Launching a Student Uniform



Silver a?? ruckus Digital and Walmart Canada for Great Value: Building Quality Perception



Silver a?? ruckus Digital and Planet Fitness for Planet Fitness Canada Digital Launch



Bronze a?? Paradigm and Insurance Bureau of Canada for Flood Factor



Bronze a?? Paradigm and NFL Canada for NFL Canada Kicks Off Influencer Program

Brand Development Campaign of the Year

Gold a?? Weber Shandwick Canada for #BuickStyle: The Ultimate Driving Shoe



Gold a?? Weber Shandwick Canada for Certified Sustainable Beef



Gold a?? Weber Shandwick Canada for Chevrolet Good Deeds Cup: 2017/18 Season



Silver a?? Weber Shandwick Canada for Air Canada Signature Service Launch



Silver a?? Strategic Objectives for Volkswagen Canada Arteon Project



Bronze a?? DDB Public Relations/DDB Canada for Digital Poppy Launch

Employee Engagement/Internal Communications Campaign of the Year

Gold a?? Veritas and Microsoft Canada for Kevin Peesker Executive Communications



Gold a?? McDonald's Canada for Imagining the Future



Silver a?? McDonald's Canada for the ourlounge App Launch



Silver a?? McDonald's Canada for Serving Up Sustainable Beef



Bronze a?? Kaiser Lachance Communications and Symcor for IT Transformation Internal Communications



Bronze a?? McDonald's Canada for Sharing Some Cookie



Bronze a?? Sheridan College for Sheridan@50: A Creative History for a Creative Campus

Student Public Relations Communications Plan of the Year

Silver a?? Centennial College for Canada's Top 40 Under 40 Alumni



Silver a?? The Storyworks City Scouts Group for TheACity Scouts City Smart Safety Program

New Product or Service Launch of the Year

Gold a?? DDB Public Relations/DDB Canada for Digital Poppy Launch



Gold a?? Weber Shandwick Canada for #ShareSomeCookie: RMHC Cookie Launch



Gold a?? Weber Shandwick Canada for McCafA Bagel Launch



Silver a?? Weber Shandwick Canada for Air Canada Signature Service Launch



Silver a?? Strategic Objectives for Kashi joi Launch



Silver a?? Hill+Knowlton Strategies and Reebok Canada for PureMove



Silver a?? ELEVATOR Communications Inc. for Tweed's Open Door - An Education



Bronze a?? Weber Shandwick Canada and Canadian Tire Corporation for Triangle Rewards Launch



Bronze a?? Weber Shandwick Canada for Hottest Collab of 2018: Big Mac x Bacon

Marketing Communications Campaign of the Year

Gold a?? DDB Public Relations/DDB Canada for #DiscussCannabis



Gold a?? DDB Public Relations/DDB Canada for Digital Poppy Launch



Gold a?? Zeno Group and Johnson & Johnson Inc. for Reactine Allergy Feels



Gold a?? Weber Shandwick Canada and Canadian Tire Corporation for The Woods Parka Lodge



Gold a?? Walmart Canada, Interac Corp., APEX Public Relations, Kin Canada and ruckus Digital for Upstairs Amy: Scripted Content



Gold a?? APEX Public Relations and ruckus Digital for Walmart Rewards Mastercard Goes Digital



Gold a?? Proof Inc. and Canadian Life and Health Insurance Association for Fraud=Fraud



Silver a?? DDB Public Relations for Beaches Jazz - 30 Years Strong!



Silver a?? RBC and mint for Beyond Red Carpet: RBC@TIFF 2018



Silver a?? Weber Shandwick Canada for Beyond the Arch a?? Raptors x McDonald's



Silver a?? Edelman Canada and Novartis for Extraordinary Moments



Silver a?? Greater Toronto Airports Authority for Let's build #UnionStationWest



Silver a?? Weber Shandwick Canada for MacCoin: 50 Years of the Big Mac



Silver a?? Weber Shandwick Canada for McCafA Bagel Launch



Silver a?? Argyle Public Relationships and UPS Canada for My Life, My Choice - Stress-free Holiday



Silver a?? Paradigm, Nutella, 6Degrees Integrated Communications and TouchA! for Pancakes Love Nutella



Silver a?? APEX Public Relations, ruckus Digital, RE/MAX Ontario-Atlantic/Western Canada for RE/MAX: Integrated Communications 2018



Silver a?? Weber Shandwick Canada for SPLENDA Stevia Sweetener "The Sweet Spot"



Silver a?? Craft Public Relations for Tetley Super Tea Break



Silver a?? Craft Public Relations for The Disruptors Presented by Samuel Adams



Silver a?? Edelman Canada and PayPal Canada for Women's Entrepreneurship Study



Bronze a?? Golin for Crayola's Thank a Teacher Campaign



Bronze a?? Workplace Safety and Insurance Board for Day of Mourning



Bronze a?? Salesforce for FemaleForce



Bronze a?? RSA Canada and APEX Public Relations for TruceTO



Bronze a?? Argyle Public Relationships and Dietitians of Canada for Unlock the Potential of Food

Best Media Relations Campaign under $50,000

Gold a?? Golin & PetSmart Charities of Canada for #PicMe! Helping Pets Find Forever Homes



Silver a?? DDB Public Relations/DDB Canada for Digital Poppy Launch



Silver a?? Kaiser Lachance Communications and Morneau Shepell for Trends in Human Resources Survey



Bronze a?? Kaiser Lachance Communications and Choice Properties REIT for Bloor-Dundas Redevelopment Open House



Bronze a?? IKEA Canada for LURVIG



Bronze a?? Kaiser Lachance Communications and Royal LePage for The Royal LePage Peak Millennial Price Compare Study



Bronze a?? Golin for PetSmart Canada supports the Toronto Pignic



Bronze a?? Kaiser Lachance Communications and Picton Mahoney for Picton Mahoney Fortified Fund Launch



Bronze a?? Kaiser Lachance Communications for Travelers Canada: Every Second Matters



Bronze a?? Kaiser Lachance Communications and Royal LePage for The Royal LePage Boomer Survey

Best Media Relations Campaign over $50,000

Gold a?? Zeno Group for Barilla Pasta World Championship



Gold a?? Craft Public Relations for Bill Nye and The Launch of Nintendo Labo



Gold a?? Weber Shandwick Canada for Chevrolet Good Deeds Cup: 2017/18 Season



Gold a?? Craft Public Relations for GE Appliances: National Laundry Day 2018



Gold a?? Narrative and Casey House for Healing House



Gold a?? APEX Public Relations, ruckus Digital and RE/MAX Ontario-Atlantic/Western Canada for RE/MAX: Media Relations Campaign 2018



Gold a?? Weber Shandwick Canada and Canadian Tire Corporation for Triangle Rewards Launch



Gold a?? APEX Public Relations for Walmart Online Grocery: Easy, fast and fresh no matter what you're busy with



Gold a?? CO-OP for Xref's Entry into Canada



Silver a?? Kaiser Lachance Communications and ADP Canada for Insights into the Canadian Workplace



Silver a?? Kaiser Lachance Communications and ADP Canada for the National Employment Report



Silver a?? Weber Shandwick Canada for Air Canada Signature Service Launch



Silver a?? Strategic Objectives and Kellogg's Canada for Frosted Flakes Grrreatest Playoff Beard



Silver a?? Citizen Relations and President's ChoiceA for President's ChoiceA #EatTogether 2018



Bronze a?? Zeno Group for Butterball How We Turkey



Bronze a?? Golin for Joe Montana Touches Down in Toronto for DAZN



Bronze a?? Weber Shandwick Canada for #BuickStyle: The Ultimate Driving Shoe



Bronze a?? Kaiser Lachance Communications and Royal LePage for The Royal LePage House Price Survey



Bronze a?? CO-OP for autoTRADER.ca Consumer PR Program

Leadership Awards

Lois Marsh Award a?? Martin Waxman



PR Student of the Year a?? Maxim Naylor



Educator of the Year a?? Donna Lindell



PR Practitioner of the Year a?? Andrea Donlan

About CPRSFounded in 1948,Athe Canadian Public Relations Society (CPRS)Ais a not-for-profit association of professionals dedicated to the practice, management and teaching of public relations and communications. ComprisingA14 local societies,ACPRS' mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders,Aa commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.SOURCE Canadian Public Relations Society Toronto
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