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Whole Foods is tweaking receipts to highlight Amazon Prime member savings after customer complaints (AMZN)

Whole Foods is tweaking receipts to highlight Amazon Prime member savings after customer complaints (AMZN)
Business Insider/Hayley Peterson



Whole Foods is tweaking its receipts and checkout screens "so customers can see their savings more clearly," according to an internal company memo reviewed by Business Insider.




New details on receipts and point-of-sale screens at checkout will highlight sale items, Amazon Prime member deals, and savings amounts, according to the memo.




The changes follow Amazon's April announcement that it would slash prices at Whole Foods and double its Prime member deals, as some customers complained about meager Prime member savings.




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Whole Foods is trying to draw more attention to its discounts and Amazon Prime member savings by tweaking customers' receipts.
The Amazon-owned grocery chain is planning to display new details on receipts and point-of-sale screens related to sale items, Prime member deals, and savings amounts, according to an internal memo reviewed by Business Insider.
Receipts, for example, will start specifying different Prime member deals — such as "Prime Extra 10%" or "Prime Buy 1 Get 1" — directly underneath items where those deals apply.
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