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H&M's new loyalty program offers members birthday discounts and 20% off a blowout at Drybar

H&M's new loyalty program offers members birthday discounts and 20% off a blowout at Drybar




H&M rolled out a new loyalty program on Thursday.




Members, who can join the program for free, earn points on purchases at H&M that go towards cash rewards. They are also eligible for discounts including 20% off a blowout at Drybar.




H&M joins a long list of retailers that have turned to membership programs in recent months to drum up loyalty among shoppers.




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H&M is offering discounts on blowouts at Drybar to entice shoppers.
On Thursday, the company announced its new loyalty shopping program, which includes discounts on H&M products, access to exclusive events, free shipping on orders over $40, and 20% off a blowout at Drybar.
The new program is split into two tiers, and members who shop more at H&M will be eligible for more benefits, including free shipping and access to special events.
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