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Taco Bell is opening a Taco Bell-themed hotel (YUM)

Taco Bell is opening a Taco Bell-themed hotel (YUM)
Taco Bell



Taco Bell is opening a hotel in Palm Springs, California, in August.




The Bell: A Taco Bell Hotel and Resort will be open for a limited time, with reservations opening up in June.




"This idea of allowing people to kind of fully experience and embrace and immerse themselves in every aspect of the Taco Bell lifestyle led us to the idea of doing a hotel," Taco Bell's chief global brand officer, Marisa Thalberg, told Business Insider.




Visit Business Insider's homepage for more stories.



Taco Bell is opening a hotel.
On Thursday, the fast-food chain announced that it is opening The Bell: A Taco Bell Hotel and Resort in Palm Springs, California, on August 9.
The hotel will be fully Taco Bell-themed, with new menu items, a gift shop, and a nail art, fades, and braid bar inspired by the chain. And, executives want to be clear: This isn't a stunt, but instead part of Taco Bell's wider strategy of moving the brand beyond the traditional fast-food experience.
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