Authorization

Del Taco's vegan Beyond Meat taco is on track to become one of the chain's most successful new menu item launches ever

Del Taco's vegan Beyond Meat taco is on track to become one of the chain's most successful new menu item launches ever
Del Taco



Del Taco has seen an increase in customer spending and traffic following the launch of its vegan Beyond Meat taco 11 days ago.




The Beyond Taco swaps ground beef with a vegan protein that imitates the taste and texture of a classic taco from Del Taco.




"We've had stories ... of folks talking about having never been to Del Taco before and this giving them a reason to check out the brand," Del Taco CEO John Cappasola told investors on Monday.




Visit Business Insider's homepage for more stories.



Del Taco has only had the Beyond Meat taco on its menu nationally for 11 days. But, the chain says the vegan menu item is already driving sales.
"Since launching 11 days ago, we are very encouraged by increases in both check and traffic, as this new product platform is bringing in many new or lapsed users and appealing to regular Del Taco guests, who are all eager to sample our Beyond Taco offerings," CEO John Cappasola told investors on Monday.
"This has translated to a strong 6% product mix so far, supporting the unique appeal of this product," Cappasola continued. "We believe the Beyond platform will drive sales while further strengthening our QSR+ [quick-service restaurant-plus] brand position, and we see incredible future opportunity to expand this protein across our menu."
See also:
Leave a comment
News
  • Latest
  • Read
  • Commented
Calendar Content
«    Январь 2020    »
ПнВтСрЧтПтСбВс
 12345
6789101112
13141516171819
20212223242526
2728293031