Apple CEO Tim Cook says digital privacy 'has become a crisis'

Apple CEO Tim Cook says digital privacy 'has become a crisis'
Richard Drew/AP

Apple CEO Tim Cook told ABC News in an interview that privacy has become a "crisis."

Cook has advocated for government regulation that would protect consumer privacy in the past.

Cook also addressed concerns about the amount of time consumers spend on mobile devices, saying he doesn't want consumers spending too much time on their iPhones.

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Apple CEO Tim Cook called online privacy a "crisis" in an interview with ABC News, reaffirming the company's stance on privacy as companies like Facebook and Google have come under increased scrutiny regarding their handling of consumer data.
"Privacy in itself has become a crisis," Cook told ABC's Diane Sawyer. "It's of that proportion — a crisis."
Unlike companies such as Google and Facebook, Apple's business isn't focused on advertising, and therefore it does not benefit from collecting data to improve ad targeting.
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