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Microsoft's Satya Nadella uses a subtle fear tactic to win cloud business away from Amazon (MSFT, AMZN)

Microsoft's Satya Nadella uses a subtle fear tactic to win cloud business away from Amazon (MSFT, AMZN)
Flickr/Kmeron



Amazon seems like an unstoppable force in the cloud computing market.




But No. 2 cloud player Microsoft is gaining ground.




Here's the story of how Microsoft CEO met with the CEO of advertising giant WPP and subtly reminded him of the risk of choosing the wrong cloud company.




Visit Business Insider's homepage for more stories.



Advertising agency giant WPP has been a partner with Microsoft for years.
So when it came time to meet and pitch WPP's new CEO, Mark Read, appointed last September, Microsoft brought out the big gun: Microsoft CEO Satya Nadella.
Flanked by about 20 people from each of their organizations, Nadella marched straight up to Read the moment introductions were over, reports Businessweek's Austin Carr and Dina Bass as part of a profile on Nadella.
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