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Apple CEO Tim Cook had an impact on the company before he was even hired

Apple CEO Tim Cook had an impact on the company before he was even hired
Richard Drew/AP



Apple CEO Tim Cook had an impact on the company and the way it viewed operations when he was still in the interview process, as noted in a new book about his career.




The book also describes how Cook was able to turn the company's operations practices around just seven months into the job.




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As the CEO of Apple, Tim Cook has had a profound impact on the company in several ways — not only when it comes to the tech firm's products but also its values, as Leander Kahney details in his new book, "Tim Cook: The Genius Who Took Apple to the Next Level."
But what few may realize is that Cook had some influence on the company before he was even hired.
"I remember when Steve [Jobs] was interviewing Tim because he was coming back and telling us amazing things about operations that he was clearly learning from his interviews with Tim," Greg Joswiak, Apple's vice president of product marketing, told Kahney. "And so he was having literally an impact on us and some of the operational thinking that happened before he was hired."
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