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Millennials are building multimillion-dollar beauty empires on their massive Instagram and Snapchat followings, and it's disrupting a centuries-old industry

Millennials are building multimillion-dollar beauty empires on their massive Instagram and Snapchat followings, and it's disrupting a centuries-old industry
Tommaso Boddi/WireImage; Taylor Hill/WireImage; ANGELA WEISS/AFP/Getty Images; Samantha Lee/Business Insider



From Rihanna to Emily Weiss, more young women are disrupting the beauty space with cosmetic lines that thrive on social media.




While millennials are leading the way with the industry's disruption, other generational outliers — notably 21-year-old Gen-Zer Kylie Jenner and 62-year-old Anastasia Soare — are also key players in the trend.




Over time, beauty industry marketing has evolved from word-of-mouth and traditional ad campaigns to Instagram tutorials and user-generated content, making it easier than ever to launch a new brand.




This has opened the door for celebrities and influencers to create their own beauty brands and sell them to their strong social media followings, transforming fanbase numbers into revenue.




This has given rise to a new generation of wealthy women, who sit on top of beauty empire fortunes they created with their own digital prowess.




Visit BusinessInsider.com for more stories.



Social media has minted a new type of money maker: the "selfie-made billionaire."
That's what Natalie Robehmed of Forbes dubbed Kylie Jenner, the world's youngest self-made billionaire ever.
Jenner's $1 billion net worth comes largely from her eponymous cosmetics line, Kylie Cosmetics, which launched in 2015. Three years later, revenue was an estimated $360 million, the company worth $900 million, Robehmed reported.
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