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Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried
Disney



Disney unveiled its Netflix rival, Disney Plus, on Thursday, and some industry observers dubbed it a "Netflix killer."




But the streaming market won't have one winner, and as Netflix is the clear No. 1, Disney Plus is much more of a threat to services from Apple and WarnerMedia.




Disney's aggressive pricing of Disney Plus (and Hulu) also validates Netflix's emphasis on achieving global scale as quickly as possible.




Netflix's brand has become an important part of the pop-culture fabric, and while losing third-party content like Disney's will be painful, it's not an existential threat anymore.




Visit BusinessInsider.com for more stories.



On Thursday, Disney unveiled the key details of its upcoming streaming service, Disney Plus, and in the aftermath, the phrase “Netflix killer” got thrown around in articles and on social media.
It’s easy to see why.
Disney Plus has an attractive price point ($6.99 per month, or $69.99 per year) and the kind of blue-chip intellectual property that other entertainment companies dream about. Shouldn’t Netflix CEO Reed Hastings be shaking in his boots right about now?
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