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Facebook has introduced a huge dilemma for retailers by launching shopping on Instagram

Facebook has introduced a huge dilemma for retailers by launching shopping on Instagram
Courtesy of Michael Jaconi



Michael Jaconi is the co-founder and CEO of Button, a B2B platform that powers mobile commerce technology for apps.




In this op-ed, he writes that Facebook’s announcement of Instagram Checkout poses both an opportunity and a risk — and that retailers should view it with a skeptic eye.




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Amazon sells things, Google lets people find things, Uber moves things, and Facebook connects people — but now, Facebook is going to try to sell things via Instagram Checkout on top of all these connections.
Facebook was about connecting people, I agree, and that recent blitz of nationally-televised ads did make me feel warm and fuzzy — but the launch of Instagram Checkout should be viewed by retailers with a skeptic’s eye.
Facebook launched Instagram Checkout saying that its goal was to build a better experience for users to shop directly on Instagram. What they didn’t share is that this is a step further in the direction of Facebook’s all-out war against Google and Amazon to become the “starting point for all things.
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