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Instagram copied Snapchat's Stories format with posts that disappear in 24 hours. Now, Snapchat is upping the ante by taking Stories everywhere. (SNAP, FB)

Instagram copied Snapchat's Stories format with posts that disappear in 24 hours. Now, Snapchat is upping the ante by taking Stories everywhere. (SNAP, FB)
Reuters



Snapchat is extending Stories, the ephemeral posts that disappear within 24 hours, beyond its own app.




Starting today, users will be able to create and share Stories directly on third-party partner apps including Tinder, Houseparty and Adventure Aide.




Snapchat is also extending Bitmoji to other third-party apps, including Venmo and Fitbit.




This is a bid by the company to extend Stories beyond its own app, and thus make its camera more ubiquitous.



LOS ANGELES, CA — Snapchat pioneered Stories, the popular feature where users create and share ephemeral posts that disappear within 24 hours. And now, it's taking them everywhere.
Starting today, users will be able to create and share Stories within Snapchat and also on third-party partner apps including Tinder, Houseparty and Adventure Aide. The company made the announcement at its first Partner Summit for content and developer partners in Los Angeles.
"Over the past few years, many of our partners have been telling us they wanted to bring Stories to their services," said Ben Schwerin, VP of Partnerships at Snap. "With App Stories, Snapchatters can post to a custom Story in any partner app, right from their Snapchat camera."
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