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The biggest jewelry chain in the world is giving up on America's dying shopping malls (SIG)

The biggest jewelry chain in the world is giving up on America's dying shopping malls (SIG)
Justin Sullivan / Getty Images



Shopping malls have lost their luster for Kay, Zales, and Jared stores.




Signet Jewelers, the parent company of the trio of jewelry outlets, announced in its latest earnings report on Wednesday that it plans to close 150 stores over the next year, with a special focus on mall locations.




"Signet is too highly exposed to lower performing malls," a Signet spokesperson told Business Insider.




It's just the latest sign that the American shopping mall is an endangered species.



Pretty soon, finding a diamond store in a mall might be as hard as finding a diamond in the rough.
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