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Online shopping is officially king, signaling a tipping point in the retail apocalypse

Online shopping is officially king, signaling a tipping point in the retail apocalypse
Ted S. Warren, File/AP Images



Non-store sales beat out general merchandise sales in brick-and-mortar stores for the first time in February.




According to the Bespoke Investment Group, this is the culmination of a trend that's been building up for years.




For companies attempting to survive the retail apocalypse, it's a stark reminder of the importance of digital sales.



This won't come as much of a surprise to anyone who's come to rely on Amazon Prime, but online shopping is here to stay.
The Bespoke Investment Group pointed out that in February, non-store retail — dubbed "clicks" — made up 11.813% of total US sales. Meanwhile, general merchandise — or "bricks" — accounted for 11.807% of total sales. This was the first time on record that online sales beat out brick-and-mortar sales, according to the firm.
It's not a major difference, as the Bespoke Investment Group pointed out in its April 2 analysis: "Sure, we had to go out to three decimal places, so the margin of different is extremely small."
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