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Instagram's big bet on shopping could be worth $10 billion in 2021

Instagram's big bet on shopping could be worth $10 billion in 2021
KKW / Kylie Cosmetics / Instagram



Analysts say Instagram's move to shopping will be so successful that it will generate $10 billion in revenue in 2021.




Deutsche Bank said new features like Instagram's checkout button, which lets you buy stuff through the app, will improve the value of the app's ads and its targeting.




One retailer said people shopping on Instagram will probably buy more for every purchase too.




One hiccup might be advertisers worried about Facebook's "walled garden" system of keeping customer data on its platform.



Instagram's growing focus on persuading people to buy stuff will be so successful that the app will bring in $10 billion in revenue in 2021 alone.
That's according to a bullish analysis from Deutsche Bank, which points to Instagram's newly introduced Checkout feature. This is essentially a checkout button on Instagram that makes it easier for you to buy things through the app from a handful of test partners, including Adidas, Burberry, MAC Cosmetics, Michael Kors, Nike, Warby Parker, and Zara.
This is a big change from having to click out of Instagram and onto a retailer's website to buy something.
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