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Perion Extends Undertonea??s Digital Advertisement Solution, Acquires Captain Growth

Perion
Network Ltd. (NASDAQ:PERI) announced today the acquisition of Septa
Communications LLC, also known as "Captain Growtha??, to complement
Undertone, a leader in cross-platform Synchronized Digital Branding for
the worlda??s most prominent brands. Captain Growth is a Ukrainian-based
start-up that has developed a proprietary AI platform to better connect
and deliver relevant campaign messages through the entire ad journey.


Captain Growth was launched in 2017 with the vision of replacing current
AI systems a?? a??black boxesa?? which offer virtually no user control
functionality, no transparency, and no ability to find and scale the
most valuable ad units a?? with a next generation system.


Those inherent problems are all addressed with the Captain Growth
platform, which ingests and analyzes ad performance data a?? including
results by segments, creative and budget a?? and delivers "Value Unlocka??
recommendations which users can accept or reject. If accepted, the
recommendations are applied automatically and immediately.


This represents the new frontier of artificial intelligence.


The integration of Captain Growtha??s AI capabilities into Undertone will
enable an even more refined level of cross-channel synchronization and
intelligence, as campaigns put through Undertone will be optimized based
on precision placement driven by AI-driven calculations. The platforma??s
"Value Unlocka?? will deliver a new level of pre-campaign planning and
real-time cross-channel recommendations while campaigns are running.


The level of AI sophistication that Captain Growth brings to Undertone
represents an important step in executing our strategic vision and plana??
said Doron Gerstel, CEO of Perion. "With Captain Growtha??s proprietary
a??Value Unlocka?? technology, our synchronization will now give brands the
critical ability to benefit from putting the best-performing units in
front of the right users at the right time a?? for unprecedented
cross-channel engagement.a??
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