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Marc Benioff and Jeff Lawson have jumped into a fight over a rich San Francisco neighborhood's efforts to block a homeless shelter from being built on a parking lot

Marc Benioff and Jeff Lawson have jumped into a fight over a rich San Francisco neighborhood's efforts to block a homeless shelter from being built on a parking lot
Kimberly White / Stringer



An oh-so-San Francisco battle is going on right now that involves the city's massive homeless population.




And tech CEOs Marc Benioff and Jeff Lawson, of Salesforce and Twilio respectively, have jumped into the middle.




These execs are trying to stop a wealthy San Francisco neighborhood from preventing a new homeless shelter from being built on a nearby parking lot.



An oh-so-San Francisco battle is going on right now that involves the city's massive homeless population, rich property owners, even richer tech executives, crowdsourced funding and an empty parking lot.
With the vocal help of San Francisco native Marc Benioff, the billionaire founder and CEO of Salesforce, San Francisco a few months ago passed a bill to raise taxes on tech companies to help the homeless. Proposition C, which is expected to raise $300 million for homeless programs, passed with overwhelming support.
And now the city has plans to spend some of that money by building a 200-bed shelter on an empty parking lot owned by the city on the Embarcadero, known as Seawall Lot 330. But residents from some nearby neighborhoods of Rincon Hill and South Beach are fervently protesting those plans. In hearings and town halls some of the residents say they support help for the homeless, just not near where they live, making them known as the NIMBYs, not-in-my-backyard-ers.
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