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Facebook is launching a new gaming hub and app to try and lure gamers to the social network (FB)

Facebook is launching a new gaming hub and app to try and lure gamers to the social network (FB)
Epic Games



Facebook is launching a new hub for gaming content on the social network.




The company is putting video-game streaming, groups, casual games, and other gaming-related material in a specialised tab in the app.




The company has doubled down on community-centric content in recent months as it attempts to move past the scandal-ridden News Feed.




But Facebook may face an uphill struggle against better-established competitors like Twitch and Discord.



Facebook is launching a new hub for gaming content as it attempts to lure gamers away from rival platforms like Twitch and Discord.
On Wednesday, the California-based social networking company announced a new Gaming "tab" inside its main app. The new tab will house video game-related content ranging from livestreams of gamers playing to video game-related content posted on the app and casual games playable within Facebook itself. It will also be available as a standalone app, which is currently in beta on Android.
Facebook says more than 700 million people use Facebook for gaming-related activity on at least a monthly basis — whether that's groups, watching livestreams, or playing HTML5 games. But it has a far lower public profile than competitors like Twitch, the Amazon-owned game-streaming platform; Discord, a chatroom and voice chat service for gamers that has since broadened its appeal to other internet communities; and YouTube's gaming-related content.
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