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Nike reveals its plan to focus on women athletes in 2019, including new high-tech products and a Women's World Cup deal (NKE)

Nike reveals its plan to focus on women athletes in 2019, including new high-tech products and a Women's World Cup deal (NKE)
Courtesy of Nike



Nike announced on Monday that it is sponsoring 14 national teams for the FIFA Women's World Cup this summer and will be rolling out new products across womenswear later in the year.




The new products include a high-tech sports bra that is designed with the same technology as its well-known Flyknit sneakers.




Women will be a focal point of Nike's "Just Do It" ad campaign this year.



Nike plans to focus on women in 2019.
On Monday, the retail giant announced it will be sponsoring 14 national teams for the FIFA Women's World Cup this summer and unveiled designs for new team uniforms. In addition, it announced innovation across the womenswear category, launching new products such as a high-tech sports bra and World Cup-inspired apparel.
"I think right now there is just incredible momentum in women's sports and we are excited to support and inspire this next generation of female athletes heading into this World Cup," Amy Montagne, Nike's vice president of global categories, told Business Insider.
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