Hewlett Packard Enterprise and Continental Launch Blockchain-Based Data Monetization Platform

Hewlett Packard Enterprise (HPE) and the technology company Continental
today announced a
new platform, expected to be available in 2019, for sharing vehicle
data to enable new digital services that improve driver safety and
convenience. At the same time, the platform will help car manufacturers
monetize their data and differentiate their brands. Based on blockchain
technology, the platform provides data sovereignty, security,
transparency, and efficiency to overcome the barriers of sharing vehicle

Enterprises across different industries have understood that they need
to find ways to break down data silos and enable multiple parties to
work together to extract the full value from their data. In the case of
connected and autonomous vehicles, data sharing across automotive brands
is key to providing driver-assistance services that help drivers avoid
traffic hazards and find the most convenient, practical and efficient
travel routes a?? for example real-time traffic warnings and locating
available parking.

Decentralized architecture empowers market participants and creates
trust for data sharing

Several existing digital ecosystems enable data sharing based on a
middleman model, where platform owners centrally coordinate the data
flows and monetization. Applying a complimentary approach, HPE and
Continentala??s platform leverages a decentralized architecture based on
blockchain technologies. Participants, such as car manufacturers,
continue storing the data in their own data centers and only share
specific data sets upon purchase directly with the buyer. This approach
gives data sovereignty to all participants in the ecosystem, while at
the same time providing a highly efficient and secure procedure for
monetizing vehicle data.

"Sharing vehicle data across vendors can solve some of the toughest
traffic problems and improve driver experience by leveraging the power
of swarm intelligence,a?? said Phil Davis, President Hybrid IT, Chief
Sales Officer, HPE. "Together with Continental, we provide the key to
unlock the value of this data treasure, not by taking control of the
data ourselves, but by giving control to the drivers and car
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