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Assigned seats on Southwest? Here's how a major change would set the company apart from other airlines (LUV)

Assigned seats on Southwest? Here's how a major change would set the company apart from other airlines (LUV)
Jeramey Lende/Shutterstock



Southwest Airlines' CEO Gary Kelly stoked the fires of speculation last month when he said that new sources of revenue were "under construction."




The low-cost carrier has built a legacy on not charging for frills or assigned seats.




Still, JPMorgan analysts have theorized how Southwest could boost its profit by a 'sort of assigned' seating class — and it would look nothing like other airlines' methods.




By boarding last, business flyers could save time and still be guaranteed early exit after landing and overhead bin space.



While other carriers pile on the for-sale frills, Southwest Airlines has stayed true to its roots.
But with demand for tickets set to pale in comparison to last year, JPMorgan is brainstorming ways that the discount carrier could get its cut of the billions of dollars that flyers pay every year for things like checked bags, changed reservations, and premium seats.
In a recent note to clients, analyst Jamie Baker began to "opine on the feasibility and potential profitability of seat monetization at Southwest." However, the bank would like to "strenuously emphasize" that it's aware of no such plans.
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