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Ex-Walmart exec says 'fairy-tale'-like Amazon Go won't win the future of retail

Ex-Walmart exec says 'fairy-tale'-like Amazon Go won't win the future of retail
Getty/Stephen Brashear



Joel Larson, the former head of checkout innovation for Walmart, says Amazon Go's technology has too many limitations to succeed in large stores.




The technology's accuracy rates decline in stores with too many products that are similar in appearance, he said.




And the hardware, which includes hundreds of cameras, is expensive and generates significant heat.



Amazon Go's cashierless technology has been widely touted as the future of retail.
But one former Walmart executive says the technology, while impressive, has too many limitations to succeed in grocery stores, department stores, and other retailers with stores that are generally larger than a gas station.
"The Amazon Go store is just a fairy tale for retailers that actually want to make money," said Joel Larson, a former Walmart senior manager who was head of checkout innovation at the company until October.
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