Innovus Pharma Announces the Approval and Launch of its OTC Hemorrhoid Xyralid® Suppositories in Canada

Innovus Pharmaceuticals, Inc. ("Innovus Pharma" or the "Companya??) (OTCQB
Venture Market: INNV), an emerging commercial-stage pharmaceutical
company that delivers safe, innovative and effective over-the-counter medicine
and consumer care products to improve mena??s and women's health and
respiratory diseases, today announced the launch of its XyralidA®
Suppositories, for the reduction of swelling or inflammation of
hemorrhoidal tissues and provides pain relief from burning, itching and
discomfort. XyralidA® Suppositories received a Product License
Application ("PLAa??) in Canada and the product is available as an
over-the-counter ("OTCa??) or behind the counter drug and will not require
a prescription. The product is available in Canada directly through the
Companya??s website and through its Beyond HumanA® marketing and sales

"We are very excited to announce the Health Canada approval and launch
of our XyralidA® Suppositories product in Canada,a?? said Dr. Bassam Damaj,
the President and Chief Executive Officer of Innovus Pharma. "XyralidA®
Suppositories are being launched through our own sales and marketing
commercial efforts there, and is our ninth product on the Canadian
market, including ZestraA®, Zestra GlideA® and Uxora?? (EjectDelayA®)
marketed by Orimed Pharma and UriVarxA® through our partnership with
Acerus Pharmaceuticals Corporation and VeseleA®, ApeazA®, XyralidA® Cream
and ProstaGorxA®. In addition, we have four other products: PEVarxA®,
DiabasensA®, RecalMaxA® and BH Testosteronea??, that have been submitted and
are being reviewed currently by Health Canada for potential approval.a??

About XyralidA® Suppositories

XyralidA® Suppositories are an FDA and Health Canada-OTC monograph
compliant, fast-acting and powerful hemorrhoid suppository product. They
contain the active ingredients cocoa butter and phenylephrine which
provides fast relief for the pain and symptoms caused by hemorrhoids.

Hemorrhoids, also called "piles,a?? are swollen and inflamed veins in the
anus and lower rectum. Hemorrhoids may result from straining during
bowel movements or from the increased pressure on these veins during
pregnancy, among other causes. Hemorrhoids may be located inside the
rectum (internal hemorrhoids) or they may develop under the skin around
the anus (external hemorrhoids). There are over 1.2 million hemorrhoid
sufferers in Canada, making it a very large market1.
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