Pepsi is copying the craft-beer industry's playbook with 'Nitro Pepsi' (PEP)

Pepsi



Pepsi is launching Nitro Pepsi, the first-ever nitrogen-infused soft drink, the company said Thursday.




Nitro Pepsi is creamier and smoother than regular Pepsi, with a "velvety, cascading foam," the company said.




Pepsi said it plans to start selling the beverage at Super Bowl LIII in Atlanta.




Pepsi is launching a new nitrogen-infused soft drink called Nitro Pepsi, the company announced Thursday.
Nitro Pepsi is creamier and smoother than regular Pepsi with a "velvety, cascading foam," the company said. It will come in two flavors: signature cola and vanilla.
The new drink is the first-ever nitrogen-infused cola beverage, according to Pepsi.