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Taco Bell is making an unprecedented move to win over vegetarians (YUM)

Taco Bell is making an unprecedented move to win over vegetarians (YUM)
Business Insider/Jessica Tyler



Taco Bell is testing a new 100% vegetarian menu that highlights its meat-free options in stores later this year.




Currently, the chain has 38 American Vegetarian Association-certified ingredients that can be combined to create eight million certified-vegetarian options.




The chain has long been a vegetarian and vegan touchstone in a fast-food landscape dominated by meat, thanks to its extensive customization options.



Taco Bell is doubling down on its efforts to win over vegetarians.
On Thursday, the fast-food chain announced that it plans to begin testing its first-ever vegetarian menu in stores later in 2019. Unlike in the past, when customers could research vegetarian items online, this menu will be highlighted on boards touting certified vegetarian dishes.
Taco Bell also plans to roll out new featured vegetarian menu items this year. Currently, the chain has 38 American Vegetarian Association-certified ingredients that can be combined to create eight million certified-vegetarian options.
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