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Chipotle is adding new items to the menu, and it could be the key to finally convincing customers to come back to the chain (CMG)

Chipotle is adding new items to the menu, and it could be the key to finally convincing customers to come back to the chain (CMG)
Hollis Johnson



Chipotle launched "Lifestyle Bowls" — the Paleo Salad Bowl, the Keto Salad Bowl, the Whole30 Salad Bowl, and the Double Protein Bowl — this week.




While Chipotle had long avoided changing its menu, the chain is now adjusting its strategy.




New menu items could help bring more customers to Chipotle, according to BTIG analyst Peter Saleh.



Chipotle is finally fully embracing a strategy that the fast-casual chain once refused to try.
On Wednesday, the chain announced it was launching a line of "Lifestyle Bowls" designed to fit into different buzzy dieting trends. The line consists of the Paleo Salad Bowl, the Keto Salad Bowl, the Whole30 Salad Bowl, and the Double Protein Bowl, and is available to order via app or website.
Read more: Chipotle is trying to win over paleo, Whole30, and keto dieters with new menu items
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