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Nike says it's going to make cooler, cheaper sneakers as sales soar (NKE)

Nike says it's going to make cooler, cheaper sneakers as sales soar (NKE)
AP/Wilfredo Lee



Nike CEO Mark Parker said on Thursday that Nike will begin a new focus on "moderately priced" footwear.




Parker made his comments during an earnings call discussing second-quarter results that beat expectations, including sales rising 10%.




The company sees even great opportunity in cheaper sneakers, however, to grow those numbers even more in 2019.



Nike is doubling down on cheaper sneakers in 2019.
CEO Mark Parker said during an earnings call on Thursday that Nike will begin a new focus on "moderately priced" footwear. Nike beat expectations for the second quarter, including sales that rose 10% thanks to growth in digital.
Now, the company sees even greater opportunity in what Parker calls "core" category sneakers, to grow those numbers even more in 2019.
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