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A toy exec explains the biggest reason why hot toys will be so hard to find this year

A toy exec explains the biggest reason why hot toys will be so hard to find this year
AP/Julio Cortez



Shoppers have only started to feel the pain of Toys R Us' absence this holiday season, according to Isaac Larian, CEO of toy company MGA Entertainment.




In order to ensure things would stay in stock throughout the holidays, Toy R Us would buy more toys earlier and later in the season than other retailers typically do, Larian said.




Without a dedicated specialty retailer to sell toys, particularly popular ones may run out well before Christmas.



There may be more disappointed children this Christmas morning than last year.
That's because it could end up being more difficult to find this season's hottest toys in stock without Toys R Us around. The chain was America's only nationwide specialty retailer dedicated to toys before it liquidated earlier this year.
"Toys R Us, they were not afraid to buy merchandise in December because they could spread it to January, February, March, April," Isaac Larian, CEO of toy company MGA Entertainment, said to Business Insider. "But that's not the situation with the other mass merchants."
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