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Gambling firms back ban on betting ads during live TV sport

By Martha Kelner, sports correspondent
Betting adverts during live sporting events are set to become largely a thing of the past with the industry poised to approve a voluntary ban.
Britain's biggest gambling companies, including William Hill, Betfred and Paddy Power, have prospectively agreed to stop advertising on a "whistle-to-whistle" basis.
It would mean any live broadcast which begins before the watershed will not contain betting adverts.
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