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Alibaba just had the biggest online shopping day of all time, nearly tripling every company's 2017 Black Friday and Cyber Monday sales combined (BABA)

Alibaba just had the biggest online shopping day of all time, nearly tripling every company's 2017 Black Friday and Cyber Monday sales combined (BABA)




Alibaba made e-commerce history on Sunday, with $30.8 billion in sales over the last 24 hours as part of the company's massive Singles' Day celebration.




The $30.8 billion in generated sales is a significant increase from 2017, when customers spent $25.3 billion.




For comparison, total online sales on Black Friday reached $5 billion in 2017, according to Adobe Analytics data. Cyber Monday sales last year reached about $6.6 billion.



SHANGHAI, China — Alibaba just made e-commerce history.
With the company's massive Singles' Day celebration on 11/11 — November 11 — coming to a close, Alibaba reports that customers spent $30.8 billion online over the last 24 hours. That is a significant increase from the $25.3 billion in gross merchandise volume (GMV) Alibaba shoppers spent in 2017.
Alibaba's Singles' Day celebration is the biggest shopping day of the year, as the company dominates the Chinese e-commerce market. Shoppers — primarily in China, though the company is increasingly offering Singles' Day deals in new countries — flock to Alibaba sites including Taobao.com and Tmall.com.
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