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JCPenney is opening for Black Friday sales earlier than almost any other retailer (JCP)

JCPenney is opening for Black Friday sales earlier than almost any other retailer (JCP)
AP



JCPenney is opening at 2 p.m. on Thanksgiving Day and will stay open until 10 p.m. on Black Friday.




The 2 p.m. start time is an earlier kick-off than that of any other retailer that has announced Black Friday sales so far this year.




Associates will be paid two times their normal hourly rate, a company spokesperson said.



JCPenney is going all-in on Black Friday mania again this year.
The department store announced on Thursday that it will be opening its doors at 2 p.m on Thanksgiving Day and will stay open until 10 p.m. on Black Friday. Stores then reopen at 8 a.m. on Saturday, November 24, for its "Black Friday Extended" sale.
This is considerably longer than some of its competitors, including Target and Macy's, which will open later in the afternoon and close later that night.
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