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H&M to make female clothes sizes bigger

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Shopper Rebecca Parker criticised H&M for how its clothes were sized
H&M clothes sizes will become bigger following complaints from customers.A spokesperson for the high street chain said: "We are taking the steps to change our womenswear measurements to be in line with UK sizing." For example, the Swedish chain said the previous measurements and fit of a size 12 would now be the measurements of a size 10.Many shoppers have previously complained that H&M sizes are too small. In March, shopper Rebecca Parker wrote an open letter complaining that despite being a 12/14 she struggled to fit into size 14 jeans at H&M.
Rebecca Parker was "angry and frustrated" the size 14 jeans were not made for a size 14 woman
"Why is it OK for a brand to label an item of clothing as a size which it clearly isn't," she asked.She pointed out that while H&M sold items emblazoned with phrases such as #GRLPOWER or SISTERHOOD the shop's sizing policy was the opposite of empowering women.
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Why do jeans sizes vary shop to shopAs a 13-year-old, she writes, she felt "podgy and sad when I had to reach for a garment that was labelled with a number in the high teens".Speaking to the BBC following H&M's announcement, she said she was "really thrilled" her "nagging" had paid off."I just hope they follow through," she added.
H&M to make female clothes sizes bigger

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Size 8 fit model Megan Taylor investigates the sizes of jeans at different stores
Other customers had previously taken to Twitter to register their dissatisfaction with H&M's sizing.
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Fashion
Clothing industry
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