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McDonald's tribute condemned as 'McFeminism'

[img]https://ichef-1.bbci.co.uk/news/320/cpsprodpb/B29B/production/_100332754_md.jpg" width="976" height="549">
McDonald's turned its M logo upside down online and in Lynwood, California
A positive way to mark International Women's Day, an act of "corporate feminism" in the face of calls for staff to be paid a living wage, or a tribute to East Asian cartoons[/img]
The inverted golden arches can be seen on McDonald's United States social media channels, and on a signpost outside one restaurant in Lynwood, California, USA.But the act has been branded "McFeminism" by some people who have criticised "corporate-friendly" feminism, with others calling for McDonald's to focus on pay rather than "symbolic gestures".
@KyleKulinski
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[img]https://ichef.bbci.co.uk/news/1024/socialembed/https://twitter.com/KyleKulinski/status/971462356780929038~/news/blogs-trending-43330398" width="465" height="222">
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Many have joined the conversation by calling for McDonald's to pay their staff a minimum wage of $15 ([/img]

@truebe
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McDonald's tribute condemned as 'McFeminism'

@truebe
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However, one reply pointed out their local franchise "pays $11.50 and full benefits". And not everyone was critical of McDonald's move, with Antonio J Lucio, Chief Marketing Officer of computer manufacturer HP calling it an "iconic statement".But others disagreed, with a Twitter user joking that the move was a way to avoid paying staff more.
@themariosantana
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McDonald's tribute condemned as 'McFeminism'

@themariosantana
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And Leon Martins, a YouTuber with over seven million subscribers, suggested that because the Portugese for woman is mulher, "McDonald's in Brazil are honouring Women's Day all year round".Meanwhile, for some people the upside-down logo had a different meaning entirely as online references were posted to "WcDonald's" - a brand name which often appears in anime series to get around copyright laws.This prompted one person to jokingly praise McDonald's "unprecedented show of support for anime", while another shared a still from the show InuYasha featuring characters in a restaurant with a now-familiar W on the window.
@cambrian_era
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McDonald's tribute condemned as 'McFeminism'

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