Tesco to sell plasters in racially diverse skin tones" width="976" height="549">
The UK's biggest retailer, Tesco, is stocking plasters in a variety of skin tones as it tries to give a better reflection of racial diversity. It said the plasters, which come in light, medium and dark shades, would "better represent the nation". The retailer said they were developed in response to an emotional tweet from a US man, who used a plaster matching his skin tone for the first time.Tesco said it was the first UK supermarket to make such a move."As one of the largest retailers in the UK, we understand that we have a responsibility to ensure our products reflect the diversity of our customers and colleagues," said Nicola Robinson, Tesco's health, beauty and wellness director.
"We believe the launch of our new skin tone plaster range is an important step and a move that we hope will be replicated by other retailers and supermarkets across the country." The supermarket giant developed the plasters after a tweet from Domonique Apollon, of US racial equality advocacy group Race Forward, went viral. Mr Apollon said he was overwhelmed after using a plaster matching his skin tone for the first time, and "holding back tears". It prompted more than 100,000 retweets and comments.
Skip Twitter post by @ApollonTweets
It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a "band-aid" in my own skin tone. You can barely even spot it in the first image. For real I'm holding back tears.— Dominique Apollon (@ApollonTweets) April 19, 2019
"Companies in the cosmetic industry realised the importance of producing products different skin tones years ago, though you'll also find plenty of blogs and posts explaining they haven't done enough."Some fashion retailers have considered their ranges, especially extending their 'nude' ranges beyond pale, be that shoes, tights or underwear. "Supermarkets are very competitive when it comes to the sustainability agenda and it would be great to see more examples like this coming through."
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