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Moscow courier service campaign creates a stir online

[img]https://ichef.bbci.co.uk/news/320/cpsprodpb/09D8/production/_107002520_d048e9a9-7444-49f6-a3c7-0a93be80663a.jpg" width="976" height="500">
Natalia Andreeva quit her TV career for her well-being, and to earn more money
Do you pay attention to the person who delivers your food, and would it make a difference if you knew them[/img]

Skip Twitter post by @govoritmsk
Delivery Club продолжит ломать стереотипы о непрестижности профессии курьера после критики рекламыhttps://t.co/zUG1r6pq1j pic.twitter.com/9XdhS9OyE4— #говоритмосква (@govoritmsk) May 17, 2019
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Other workers include a member of a writers' union who has five daughters, a woman who hopes to climb Mount Everest and a man who speaks nine languages. There has been mixed reaction on social media.
Skip Twitter post by @66ru
Тут Delivery Club хотели сделать добрую позитивную рекламу, а вместо этого получилась лучшая антиреклама высшего образования. И теперь она всех бесит. Бывает https://t.co/YY67ZNL7YP pic.twitter.com/Kt9LbgXbsb— Новости от 66.RU. Здесь все всё понимают (@66ru) May 17, 2019
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As one Russian news outlet points out, a former news reporter has switched to working for the courier service and is now earning more than she did on television.According to the article, state controlled Channel One have asked Natalia Andreeva to come back to them, but she has said no. Instead, she is happy to set her own hours of work.One Twitter user laments that this has become "commonplace".
Skip Twitter post by @yo_zzh
Мне кажется, что тут не идею стоит критиковать, а окружающую нас реальность, в которой подобные ситуации стали возможными и обыденными. Грустно— Колючий Йо (@yo_zzh) May 16, 2019
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"This is not an idea worth criticising, but a reality surrounding us", the tweet reads.Another criticises the company for inciting pity, shame and bitterness, referring to a "distinguished Russian artist in his old age forced to deliver food to drunk teenagers."
Skip Twitter post by @wikktor_fess
Видимо @DeliveryClub хотели вызвать уважение к людям работающими курьерами, но скорее у них получилось вызвать к ним жалость, чувство стыда и горечи от осознания того, что заслуженный артист России на старости лет вынужден доставлять пиццу пьяным подросткам. #deliveryclub pic.twitter.com/OB1ZTa6hoI— fesko (@wikktor_fess) May 17, 2019
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Some appreciate the personal touch to the adverts, but one user said the adverts could be seen as demonstrating "only outcasts work in delivery", when the reality is the couriers are "working to survive."
Skip Twitter post by @RuMatreshka
Наверное они хотят сказать, что он тоже человек. У него есть интересы,профессия и жизнь. Но Реклама грустная,ведь приятнее думать что в доставке работают только обрыганы...а тут вон как.Человек зарабатывает что бы выжить.— Мордовский талисманчик. (@RuMatreshka) May 16, 2019
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A spokesperson for Mail.ru, which owns Delivery Club, has explained the thinking behind the campaign in a Facebook post saying: "We wanted to show the workers as real people, not models or actors."
This poster says "Your order will be delivered by a football fan. He loves Bollywood movies and Russian music"
Not everyone has criticised the adverts. Some say people should be happy delivery workers earn more than reporters and teachers. One Facebook user was pleased the campaign "destroys snobbish stereotypes and exposes social problems."Some people have seen the funny side, and created their own adverts featuring potential couriers, like this Game of Thrones fan who writes: "Daenarys is interested in fire and raising one child".
Skip Twitter post by @Yoghikitt
pic.twitter.com/2DtyMrTe2k— Никотинка с Бровями+ (@Yoghikitt) May 16, 2019
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