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Sofia Reyes: Meet Mexico's multilingual pop sensation

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"Trilingual empowerment anthem" isn't the sort of phrase that gets bandied about at record label marketing meetings; but that's exactly what Sofia Reyes has on her hands with RIP.A vibrant, infectious slice of Latin pop, the song is a collaboration between the Mexican singer, Brazilian artist Anitta and Albanian-British pop star Rita Ora.Each flits between Spanish, English and Portuguese as they sing about shedding unwanted emotional baggage, before teaming up for the addictive "bim-bari-bom-bom" hook (so it's actually quadrilingual if you count gibberish)."I wanted to make a happy song that made you want to dance, but with a deeper message," says Reyes."We all have these monsters or insecurities that are holding us back; and I really believe that if you want to change the world, you have to start with yourself."
The 23-year-old has even been encouraging fans to write down lists of the personal demons they want to defeat."I feel if you actually write it on paper, it's better. And if you burn it, it really helps."Topping Reyes' own list are "negative comments" on social media, and the pressure of "trying to fit in" in her adopted home of LA. "But there's so many things, even celery or pimples," she laughs."I've updated my list a couple of times, and I'm still going."
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Having conquered the Latin market, she's got the rest of the world in her sights for 2019.RIP comes hot on the heels of the Jason Derulo collaboration 1,2,3 - and both highlight Reyes' multilingual approach to pop. The style evolved naturally from the way she speaks to her friends in Mexico but there's a commercial consideration, too."I knew that, obviously, English is a language that more people around the world understand," she says. "My goal is to touch as many people as possible with my music, and I figured that English would open that door for me."Taking a step back, she says "it's honestly harder for me to write in Spanish" because it's too easy to "sound cheesy". "But I like the challenge of writing in Spanish and English. Going back and forth, I find it really exciting."And in this case, with RIP, having Anitta from Brazil and Rita from the UK and me from Mexico, it just felt super-inspiring. "I feel like the world should be like that. We should always welcome all kinds of cultures. I think that's beautiful."
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