Authorization

Bell Pottinger's Asian arm breaks ties with disgraced parent and rebrands

Bell Pottinger’s 50-strong Asian arm has split off from its disgraced parent company and rebranded as Klareco Communications.
In an email to clients, the Hong Kong-based division led by agency co-founder Piers Pottinger, said it would complete the move “in the coming days” and stressed “that our team in Asia, is and always has been, a separate legal entity from Bell Pottinger”.
The spin-out comes as the division’s parent company faces potentially falling into administration as early as next week, as the fallout from a divisive campaign it ran in South Africa accused of stoking racial tensions threatens to force it under.
More than 100 staff at its London HQ were told yesterday afternoon the firm could collapse after a sale process run by accountancy BDO failed to drum up a serious buyer.
Bell Pottinger's Asian arm breaks ties with disgraced parent and rebrands

Bell Pottinger's London HQ

Credit:
TOBY MELVILLE / REUTERS
The Asian arm’s statement said it had “been an extraordinary and difficult time” but that its business was “entirely ringfenced and solvent”.
It added: “Our teams are intact, we continue to serve our clients, and it is mostly business as usual.”
Explaining the rebrand, it said: “Klareco means clarity in Esperanto, the international language of hope and harmony.”
Bell Pottinger has been engulfed by a scandal stemming from work it undertook for billionaire family the Guptas that included a campaign that targeted wealthy white South African business rivals to allegedly deflect attention from the Guptas’ close links to president Jacob Zuma.
This week the agency was kicked out of Britain’s PR trade body, abandoned by several clients, ditched by one of its key investors and saw its chief executive James Henderson quit.
Bell Pottinger was unavailable for comment.
How to connect with us | Telegraph Business on social media
See also:
Leave a comment
News
  • Latest
  • Read
  • Commented
Calendar Content
«    Ноябрь 2017    »
ПнВтСрЧтПтСбВс
 12345
6789101112
13141516171819
20212223242526
27282930